A full visual system for Rocketlane’s first in-person Propel edition, translating ‘Productizing Your Services’ into a cohesive identity across stage, film, web, and print.
Rocketlane editorial illustration system
An original editorial illustration style created from scratch for Rocketlane’s blog and marketing stories, curated here as a focused set of static and animated pieces.
Technical and operational topics can become visually repetitive or overly literal. Rocketlane needed an illustration language that could make abstract SaaS and professional-services ideas feel immediate, human, and recognizably part of the same brand.
More projects
A modular LinkedIn design system for multiple campaigns, changing the hook, visual device, message depth, and CTA to match each stage of the B2B buyer journey.
A Bauhaus-inspired ebook system for professional-services and SaaS audiences, combining an expressive cover with structured typography, editorial layouts, and launch-ready mockups.