A modular LinkedIn design system for multiple campaigns, changing the hook, visual device, message depth, and CTA to match each stage of the B2B buyer journey.
Propel 24
A full visual system for Rocketlane’s first in-person Propel edition, translating ‘Productizing Your Services’ into a cohesive identity across stage, film, web, and print.
Propel24 needed to turn an abstract theme about evolving service delivery into an event world that felt clear, expressive, and future-facing. The identity also had to remain recognizable from compact digital placements to large-scale stage environments.
Result / reflection
The completed system gave Propel24 one recognizable visual thread across the full attendee journey. Its modularity let the identity move from favicon-sized placements and digital banners to stage backdrops, signage, and printed collateral while preserving clarity and impact.
More projects
A Bauhaus-inspired ebook system for professional-services and SaaS audiences, combining an expressive cover with structured typography, editorial layouts, and launch-ready mockups.
An original editorial illustration style created from scratch for Rocketlane’s blog and marketing stories, curated here as a focused set of static and animated pieces.