A full visual system for Rocketlane’s first in-person Propel edition, translating ‘Productizing Your Services’ into a cohesive identity across stage, film, web, and print.
LinkedIn campaign ecosystem
A modular LinkedIn design system for multiple campaigns, changing the hook, visual device, message depth, and CTA to match each stage of the B2B buyer journey.
LinkedIn ads rarely succeed by repeating one message in different sizes. A buyer meeting Rocketlane for the first time needs a different creative argument from someone comparing products, evaluating proof, or deciding whether to book a demo.
Result / reflection
The framework turned a collection of ads into a coherent system. It gave each campaign enough freedom to solve a different communication problem while keeping the overall Rocketlane feed recognizable and strategically connected.
More projects
A Bauhaus-inspired ebook system for professional-services and SaaS audiences, combining an expressive cover with structured typography, editorial layouts, and launch-ready mockups.
An original editorial illustration style created from scratch for Rocketlane’s blog and marketing stories, curated here as a focused set of static and animated pieces.