A full visual system for Rocketlane’s first in-person Propel edition, translating ‘Productizing Your Services’ into a cohesive identity across stage, film, web, and print.
Chaos to Customer Delight
A Bauhaus-inspired ebook system for professional-services and SaaS audiences, combining an expressive cover with structured typography, editorial layouts, and launch-ready mockups.
The ebook needed to make an operational topic feel approachable and memorable without losing the authority expected by professional-services and SaaS readers. The design also had to work as both a long-form reading experience and a strong marketing object.
Result / reflection
The final direction balanced clarity with character: structured enough for a business audience, but distinctive enough to make the ebook recognizable across landing pages, social promotion, and sales touchpoints.
More projects
A modular LinkedIn design system for multiple campaigns, changing the hook, visual device, message depth, and CTA to match each stage of the B2B buyer journey.
An original editorial illustration style created from scratch for Rocketlane’s blog and marketing stories, curated here as a focused set of static and animated pieces.